How to think about brand awareness

If your brand would walk into the room: How would it look like? What personality would it have?

If people don’t know who you are, they can’t purchase your product or service.

A personified brand saying hi to a potential customer

So how do you increase your brand awareness?

  • Social Currency: Think about content that will make not only you but also your audience look good.
  • Triggers: Use a stimulus related to concepts you want your target audience to think about.
  • Emotions: Share content that your audience will care about. When we care, we share (I know, another memorable quote)!
  • Public: Use people that are role models for your audience to validate and promote your content. Humans care about social proof: If others do it, especially the others I care about, it must be good.
  • Practical Value: Another reason your audience might have to help you increase your brand awareness by sharing your content is if they think the content might be useful for others.
  • Stories: People love stories, and will share your stories if they think they are attractive.

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Proud Chilean. MBA Candidate @ MIT Sloan. Passionate about creating customer value (which I’ve done in Ops at LATAM Airlines & soon at Growth Mktg at Wayfair).

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Felipe Jorquera

Felipe Jorquera

Proud Chilean. MBA Candidate @ MIT Sloan. Passionate about creating customer value (which I’ve done in Ops at LATAM Airlines & soon at Growth Mktg at Wayfair).

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